Research
Read how they describe their research on their Western University profile.
Latest funding
- $24,950
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
SSHRC · 2016 · Co-investigator
- $20,000
Empirical and Theoretical Canadian Marketing Strategy Symposium
SSHRC · 2015 · Co-investigator
- $68,654
Dynamic pricing in marketing
SSHRC · 2005 · Principal investigator
No publications available.
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
Principal investigators: Vakratsas, Demetrios
Keywords: marketing strategy; analytics; Big Data; decision-making; knowledge networks; clusters of excellence; symposium; training
Empirical and Theoretical Canadian Marketing Strategy Symposium
Principal investigators: Messinger, Paul R.
Keywords: marketing strategy; empirical studies; retailing; retailing analytics; symposium; create networks; encourage research; monograph; review paper; expert training.
Dynamic pricing in marketing
Principal investigators: Vandenbosch, Mark
Keywords: pricing; dynamic pricing; competitive strategy; attribution theory; fairness; consumer behavior;
Product strategy in multigenerational product-markets
Principal investigators: Vandenbosch, Mark
Keywords: competitive strategy; high technology; econometric analysis; game theory
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
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Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.