Matthew Thomson, Western University

Research

relationship marketing consumer-brand relationships relationship schemas

Latest funding

The numbing effect of mortality salience on planning and cherishing special experiences
SSHRC · 2017 · Co-investigator
$168,399
Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships
SSHRC · 2016 · Principal investigator
$91,200
Attachment portfolios and consumer well-being
SSHRC · 2011 · Principal investigator
$89,496

The numbing effect of mortality salience on planning and cherishing special experiences

Co-investigatorSSHRC2017Insight Grants

Principal investigators: Goode, Miranda R.

Keywords: marketing; consumer behaviour; emotion; affect; experiments; hedonic forecasts; experiential consumption; mortality salience; experiences; hedonic consumption; death

$168,399

Exploring the indirect effect of activating interpersonal relationship schemas to improve the effectiveness of consumer-brand relationships

Principal investigatorSSHRC2016Insight Grants

Principal investigators: Thomson, Matthew

Keywords: relationship marketing; consumer-brand relationships; relationship schemas

$91,200

Attachment portfolios and consumer well-being

Principal investigatorSSHRC2011

Principal investigators: Thomson, Matthew

Keywords: consumer relationships; consumer attachment; consumer well-being; attachment style; relationship-specific attachment; partner availability; partner responsiveness; relational satisfaction; relationship strength; relationship target differences

$89,496

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Subject: Prospective PhD student: relationship marketing Dear Professor Thomson, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on relationship marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]