Neil Bendle, Western University

Research

marketing metrics accounting for marketing marketing finance decision making

Latest funding

Application of Deep Machine Learning to Unstructured Data in Movie Industry
SSHRC · 2019 · Co-investigator
$83,699
Improving marketing accountability
SSHRC · 2018 · Principal investigator
$84,490
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
SSHRC · 2016 · Co-investigator
$24,950

All 6 grants and awards

Application of Deep Machine Learning to Unstructured Data in Movie Industry

Co-investigatorSSHRC2019Insight Grants

Principal investigators: Wang, Xin

Keywords: data analytics; visual information; text analysis

$83,699

Improving marketing accountability

Principal investigatorSSHRC2018Insight Grants

Principal investigators: Bendle, Neil T.

Keywords: marketing metrics; accounting for marketing; marketing finance; decision making

$84,490

Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions

Co-investigatorSSHRC2016Connection Grants

Principal investigators: Vakratsas, Demetrios

Keywords: marketing strategy; analytics; Big Data; decision-making; knowledge networks; clusters of excellence; symposium; training

$24,950

Big Data: User-Generated Content and Social Media Analytics

Co-investigatorSSHRC2016Insight Development Grant

Principal investigators: Wang, Xin

Keywords: (1) Big Data; (2) Marketing Analytics; (3) Social Media Analytics; (4) Machine Learning; (5) Market Structure Analysis; (6) User-Generated Content; (7) Opinion Mining; (8) Movie Piracy; (9) Word of Mouth; (10) Sentiment Analysis

$51,000

Marketing Accounts

Principal investigatorSSHRC2015Insight Development Grant

Principal investigators: Bendle, Neil

Keywords: (1) Market-Based Assets; (2) Financial Reporting; (3) Valuation of Marketing; (4) Marketing Metrics

$53,180

Empirical and Theoretical Canadian Marketing Strategy Symposium

Co-investigatorSSHRC2015Connection Grants

Principal investigators: Messinger, Paul R.

Keywords: marketing strategy; empirical studies; retailing; retailing analytics; symposium; create networks; encourage research; monograph; review paper; expert training.

$20,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Subject: Prospective PhD student: marketing metrics Dear Professor Bendle, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing metrics connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]