Niraj Dawar, Western University

Research

Read how they describe their research on their Western University profile.

Latest funding

Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
SSHRC · 2019 · Co-investigator
$75,350
Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective
SSHRC · 2019 · Co-investigator
$13,500
Recall speed: determinants and consequents
SSHRC · 2009 · Co-investigator
$71,000

All 6 grants and awards

No publications available.

Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective

Co-investigatorSSHRC2019Insight Grants

Principal investigators: Bagga, Charan Kamal

Keywords: differentiation; competition; centrality; consumer cognition; marketing

$75,350

Resolving Marketers' Differentiation Dogmas - The Cognitive Centrality Perspective

Co-investigatorSSHRC2019Insight Grants

Principal investigators: Bagga, Charan Kamal

Keywords: differentiation; competition; centrality; consumer cognition; marketing

$13,500

Recall speed: determinants and consequents

Co-investigatorSSHRC2009Standard Research Grants

Principal investigators: Bapuji, Hari B.

Keywords: product recalls; organizational learning; reputation; toy industry

$71,000

Dynamic pricing in marketing

Co-investigatorSSHRC2005Standard Research Grants

Principal investigators: Vandenbosch, Mark

Keywords: pricing; dynamic pricing; competitive strategy; attribution theory; fairness; consumer behavior;

$68,654

Consumers' attributions of product-harm crises: corporate social responsibility as a moderator of the impact on brands

Principal investigatorSSHRC2003Standard Research Grants

Principal investigators: Dawar, Niraj

Keywords: corporate social responsibility; consumer attributions; product-harm crises; brand evaluations; consumer behavior

$63,642

The impact of product-harm crises on customer-based brand equity

Principal investigatorSSHRC1997Standard Research Grants

Principal investigators: Dawar, Niraj

Keywords: Brand equity; product recall; product crises; firm reputation; consumer decision making

$36,050

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

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Applying for

Subject: Prospective PhD student Dear Professor Dawar, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]