Scott Connors, Western University

Research

Read how they describe their research on their Western University profile.

Latest funding

How Brand Transgressions Impact Consumer Perceptions of Online Information Credibility.
SSHRC · 2022 · Principal investigator
$30,133
How Brand Transgressions Impact Consumer Perceptions of Online Information Credibility.
SSHRC · 2022 · Principal investigator
$34,364

All 2 grants and awards

No publications available.

How Brand Transgressions Impact Consumer Perceptions of Online Information Credibility.

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Connors, Scott

Keywords: Online information; Credibility; Branding; Consumer morality; Moral outrage; Brand Transgressions; Social Media

$30,133

How Brand Transgressions Impact Consumer Perceptions of Online Information Credibility.

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Connors, Scott

Keywords: Online information; Credibility; Branding; Consumer morality; Moral outrage; Brand Transgressions; Social Media

$34,364

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2022

Subject: Prospective PhD student Dear Professor Connors, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "How Brand Transgressions Impact Consumer Perceptions of Online Information Credibility." (2022), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]