Zhe Zhang, Western University

Research

brand nicknames branding marketing communications nickname workplace nickname workplace communication communality job satisfaction

Latest funding

BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance
SSHRC · 2023 · Principal investigator
$21,142
BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance
SSHRC · 2023 · Principal investigator
$55,338
"Boss man" and "La Margarita" - The Asymmetrical Effect of Workplace Nickname Use on Relationship Communality
SSHRC · 2022 · Principal investigator
$30,704

All 4 grants and awards

BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Zhang, Zhe

Keywords: brand nicknames; branding; marketing communications

$21,142

BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance

Principal investigatorSSHRC2023Insight Grants

Principal investigators: Zhang, Zhe

Keywords: brand nicknames; branding; marketing communications

$55,338

"Boss man" and "La Margarita" - The Asymmetrical Effect of Workplace Nickname Use on Relationship Communality

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Zhang, Zhe

Keywords: nickname; workplace nickname; workplace communication; communality; job satisfaction; bottom-up communication; top-down communication; power

$30,704

"Boss man" and "La Margarita" - The Asymmetrical Effect of Workplace Nickname Use on Relationship Communality

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Zhang, Zhe

Keywords: nickname; workplace nickname; workplace communication; communality; job satisfaction; bottom-up communication; top-down communication; power

$28,032

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2023

Subject: Prospective PhD student: brand nicknames Dear Professor Zhang, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on brand nicknames connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "BMW is Powerful, Beemer is Not: Nickname Branding Impairs Brand Performance" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]