ammara mahmood, Wilfrid Laurier University

Research

Social Media Ephemeral Content Construal level Embodied cognition Psychological distance Dynamism Impulsivity Brand evaluations

Latest funding

We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content
SSHRC · 2021 · Principal investigator
$62,080

All 1 grants and awards

We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content

Principal investigatorSSHRC2021Insight Development Grant

Principal investigators: mahmood, ammara

Keywords: Social Media; Ephemeral Content; Construal level; Embodied cognition; Psychological distance; Dynamism; Impulsivity; Brand evaluations; Liquid consumption; Branded communication

$62,080

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2021

Subject: Prospective PhD student: Social Media Dear Professor mahmood, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on social media connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "We Love a Good Story: Psychological Distance and the Persuasiveness of Ephemeral Branded Content" (2021), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]