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Research
Latest papers
Enhancing Learner Participation in Online Discussion Forums in Massive Open Online Courses: The Role of Mandatory Participation.
Frontiers in psychology · 2022
Latest funding
- $41,820
Towards a Nomological Network of Digital Platform Resilience: A Social-ecological Systems Perspective
SSHRC · 2025 · Co-investigator
- $52,008
L'utilisation du Digital Storytelling pour favoriser le pouvoir d'agir et la résilience d'adolescents et de leurs parents exposés à une catastrophe naturelle en contexte de vulnérabilité
SSHRC · 2023 · Co-investigator
- $68,804
Devising Effective Warning Messages for Healthy Social Media Engagement
SSHRC · 2023 · Co-investigator
1 publications.
Enhancing Learner Participation in Online Discussion Forums in Massive Open Online Courses: The Role of Mandatory Participation.
Du Z, Wang F, Wang S, Xiao X
Towards a Nomological Network of Digital Platform Resilience: A Social-ecological Systems Perspective
Principal investigators: Wang, Shan
Keywords: digital platform resilience; social-ecological systems; complexity adaptive systems; digital platform performance
L'utilisation du Digital Storytelling pour favoriser le pouvoir d'agir et la résilience d'adolescents et de leurs parents exposés à une catastrophe naturelle en contexte de vulnérabilité
Principal investigators: Pouliot, Eve
Keywords: catastrophes naturelles; digital storytelling; adolescents; parents; parcours de vie; impacts psychosociaux
Devising Effective Warning Messages for Healthy Social Media Engagement
Principal investigators: Farivar, Samira
Keywords: social media; problematic engagement; warning message; healthy engagement
Virtual Influencer Marketing: The Role of Anthropomorphism
Principal investigators: Wang, Fang
Keywords: virtual influencer; digital marketing; anthropomorphism; behavioral intention; social media; product endorsement; parasocial relationship; credibility; word-of-mouth
Virtual Influencer Marketing: The Role of Anthropomorphism
Principal investigators: Wang, Fang
Keywords: virtual influencer; digital marketing; anthropomorphism; behavioral intention; social media; product endorsement; parasocial relationship; credibility; word-of-mouth
Online listening responses: Supporting learner engagement in online courses
Principal investigators: Wang, Shan
Keywords: online forum in e-learning; listener response; e-learning engagement
A Picture is Worth a Thousand Words: Deciphering Image Features for Effective Visual Communication
Principal investigators: Wang, Fang
Keywords: image feature; visual rhetorics; marketing informatics; Big Data; artificial intelligence
Sharing Knowledge, Gaining Business: Value Implications of Knowledge Sharing in Online Business Community
Principal investigators: Wang, Fang
Keywords: B2B; SME; online business community; knowledge sharing; social status; e-business performance
Social Media Influencing on Instagram
Principal investigators: Farivar, Samira
Keywords: Influencer Marketing; Social Media; Instagram; Purchasing Behavior; User' Well-being
Where should Firms Invest? The Structure and Strategy of Firm Resource Allocation and Budgeting
Principal investigators: Wang, Fang
Keywords: (1) resource allocation; (2) budgeting; (3) firm tangible and intangible assets; (4) marketing investments; (5) IT investments; (6) human capital; (7) R&D investments; (8) capital investments; (9) equity investment; (10) value impact
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
Frequent collaborators
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