Jonathan Farrar, Wilfrid Laurier University

Research

brand name development tax-advantaged savings plans semantics sound symbolism financial security deterrence power sanctions

Latest funding

Home sweet home: A study of the effectiveness of the federal government's support for first-time home buyers
SSHRC · 2026 · Co-investigator
$70,657
Making the invisible power of tax authorities more visible: A Canada-South Africa investigation
SSHRC · 2025 · Principal investigator
$30,853
Redeveloping the brand names of the RRSP and TFSA: A semantic and sound symbolic investigation
SSHRC · 2023 · Principal investigator
$55,051

All 6 grants and awards

Home sweet home: A study of the effectiveness of the federal government's support for first-time home buyers

Co-investigatorSSHRC2026Insight Development Grants

Principal investigators: Berger, Leslie

$70,657

Making the invisible power of tax authorities more visible: A Canada-South Africa investigation

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Farrar, Jonathan

Keywords: deterrence; power; sanctions; tax evasion; tax authority

$30,853

Redeveloping the brand names of the RRSP and TFSA: A semantic and sound symbolic investigation

Principal investigatorSSHRC2023Insight Development Grant

Principal investigators: Farrar, Jonathan

Keywords: brand name development; tax-advantaged savings plans; semantics; sound symbolism; financial security

$55,051

Fiscal Citizenship in Migrant Societies: An International Cross Country Comparison

Co-investigatorSSHRC2020Open Research Area

Principal investigators: Tuxhorn, Kim-Lee

$352,470

Choosing between RRSPs and TFSAs: An economic and behavioral investigation

Principal investigatorSSHRC2018Insight Development Grant

Principal investigators: Farrar, Jonathan

Keywords: (1) substitutes; (2) complements; (3) savings; (4) economics; (5) switching; (6) taxation; (7) behavioural

$51,550

Tax filing position, tax fairness and tax compliance in Canada

Principal investigatorSSHRC2012Insight Development Grant

Principal investigators: Farrar, Jonathan

Keywords: tax compliance; tax fairness; filing position; ethics; behaviour

$19,775

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: brand name development Dear Professor Farrar, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on brand name development connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Making the invisible power of tax authorities more visible: A Canada-South Africa investigation" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]