Kalyani Menon, Wilfrid Laurier University

Research

marketing materialism mortality salience marketer performance consumer wellbeing adaptive consumption

Latest funding

Driving adaptive versus materialistic consumption to benefit consumers and marketers
SSHRC · 2020 · Principal investigator
$44,665
Driving adaptive versus materialistic consumption to benefit consumers and marketers
SSHRC · 2020 · Principal investigator
$160,419
Social power and customer reactions to service events: implications for provider response strategies
SSHRC · 2004 · Principal investigator
$50,286

All 3 grants and awards

Driving adaptive versus materialistic consumption to benefit consumers and marketers

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Menon, Kalyani

Keywords: marketing; materialism; mortality salience; marketer performance; consumer wellbeing; adaptive consumption

$44,665

Driving adaptive versus materialistic consumption to benefit consumers and marketers

Principal investigatorSSHRC2020Insight Grants

Principal investigators: Menon, Kalyani

Keywords: marketing; materialism; mortality salience; marketer performance; consumer wellbeing; adaptive consumption

$160,419

Social power and customer reactions to service events: implications for provider response strategies

Principal investigatorSSHRC2004Standard Research Grants

Principal investigators: Menon, Kalyani

Keywords: services marketing; consumer behaviour and psychology; service provider response strategies

$50,286

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2020

Subject: Prospective PhD student: marketing Dear Professor Menon, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Driving adaptive versus materialistic consumption to benefit consumers and marketers" (2020), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]