Nicole Coviello, Wilfrid Laurier University

Research

marketing strategy marketing capabilities innovation creation innovation outcomes firm performance firm capabilities group capabilities individual capabilities

Latest funding

What lies beneath: how marketing capabilities and their micro-foundations shape innovation success
SSHRC · 2017 · Principal investigator
$135,205
International entrepreneurship strategic knowledge cluster, IE.net
SSHRC · 2007 · Co-investigator
$1,950,336

All 2 grants and awards

What lies beneath: how marketing capabilities and their micro-foundations shape innovation success

Principal investigatorSSHRC2017Insight Grants

Principal investigators: Coviello, Nicole

Keywords: marketing strategy; marketing capabilities; innovation creation; innovation outcomes; firm performance; firm capabilities; group capabilities; individual capabilities; micro-foundations; entrepreneurship; longitudinal; survey; interviews

$135,205

International entrepreneurship strategic knowledge cluster, IE.net

Co-investigatorSSHRC2007

Principal investigators: Etemad, Hamid

Keywords: international entrepreneurship; born global firms; international new ventures; knowledge intensive firms; international business; globalization; entrepreneurship

$1,950,336

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Subject: Prospective PhD student: marketing strategy Dear Professor Coviello, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing strategy connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]