Ping Zhao, Wilfrid Laurier University

Research

Read how they describe their research on their Wilfrid Laurier University profile.

Customer relationship management social network mobile marketing customer analytics Bayesian methods artificial intelligence

Latest funding

The role of emotions in innovation adoption: theoretical model and marketing applications
SSHRC · 2017 · Co-investigator
$164,618

All 1 grants and awards

No publications available.

The role of emotions in innovation adoption: theoretical model and marketing applications

Co-investigatorSSHRC2017Insight Grants

Principal investigators: Gill, Tripat

Keywords: innovation; emotions; technology; consumer adoption

$164,618

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Write to this professor

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Applying for

Subject: Prospective PhD student: Customer relationship management Dear Professor Zhao, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on customer relationship management connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]