Shuo Chen, Wilfrid Laurier University

Research

branding brand activism activism consumer psychology social media digital platforms

Latest funding

To Be or to Show? A Study of Brands Taking a Stand on Social Media Platforms
SSHRC · 2024 · Principal investigator
$36,379

All 1 grants and awards

To Be or to Show? A Study of Brands Taking a Stand on Social Media Platforms

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Chen, Shuo

Keywords: branding; brand activism; activism; consumer psychology; social media; digital platforms

$36,379

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2024

Subject: Prospective PhD student: branding Dear Professor Chen, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on branding connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "To Be or to Show? A Study of Brands Taking a Stand on Social Media Platforms" (2024), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]