This profile is built from public research funding records (CIHR, NSERC and SSHRC) and PubMed. We have not imported them from a Wilfrid Laurier University directory, so their courses and email address may be missing. Find their university profile.
Research
Latest papers
Developing a Game Interface to Assess Risk Perception with Respect to Two Key Dimensions of Risk (Frequency and Severity) in Contexts Where Risks Are Elevated from Their Accepted, "Typical" Values.
Games for health journal · 2015
Latest funding
- $164,618
The role of emotions in innovation adoption: theoretical model and marketing applications
SSHRC · 2017 · Co-investigator
- $59,879
Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products
SSHRC · 2011 · Principal investigator
1 publications.
Developing a Game Interface to Assess Risk Perception with Respect to Two Key Dimensions of Risk (Frequency and Severity) in Contexts Where Risks Are Elevated from Their Accepted, "Typical" Values.
Goodman WM, Ma Z, Andrade A
The role of emotions in innovation adoption: theoretical model and marketing applications
Principal investigators: Gill, Tripat
Keywords: innovation; emotions; technology; consumer adoption
Core versus peripheral innovations: the effect of innovation locus on consumer adoption of new products
Principal investigators: Ma, Zhenfeng
Keywords: innovation locus; innovation adoption; new products
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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