Research
Read how they describe their research on their York University profile.
Latest papers
Relying on the engagement of others: A review of the governance choices facing social media platform start-ups
International Small Business Journal Researching Entrepreneurship · 2021 · senior author
Latest funding
- $26,719
Responsibility and market shaping
SSHRC · 2024 · Co-investigator
- $55,196
Assessing the Social Capital of Ontario's Archives and the Possibilities for 'Third Places'
SSHRC · 2024 · Co-investigator
- $84,670
Understanding Marketer Behaviour, Technology Use and the Digital Marketing Process
SSHRC · 2023 · Co-investigator
1 publications.
Relying on the engagement of others: A review of the governance choices facing social media platform start-ups
A. Rebecca Reuber, Eileen M. Fischer
Responsibility and market shaping
Principal investigators: Dolbec, Pierre-Yann
Keywords: Responsibilization; Market shaping; Disruptive technology; Artificial intelligence; epistemic responsibility; marketization; space exploration; moral agency; politics; disinformation; qualitative research; case studies; neoliberalism
Assessing the Social Capital of Ontario's Archives and the Possibilities for 'Third Places'
Principal investigators: Thompson, Cheryl L.
Keywords: Black Canadian history; archives; grounded theory; third place; social capital; Ontario; participant observation; qualitative survey; mapping; ethnography
Understanding Marketer Behaviour, Technology Use and the Digital Marketing Process
Principal investigators: Darmody, Aron
Keywords: digital marketing; marketer behaviour; consumer culture theory; algorithmic marketing; surveillance capitalism; qualitative research
Advancing a conceptual model of the "Experience of Embodied Movement" construct
Principal investigators: Pila, Eva
Keywords: physical activity; gender equity; body image; embodiment
Complexity and market dynamics
Principal investigators: Dolbec, Pierre-Yann
Keywords: market transformation; complexity; legitimization; stigma; technology; taste; aesthetic; venture capital; coffee; tattoo
The celebrification of brands and the development of nascent markets
Principal investigators: Dolbec, Pierre-Yann
Keywords: (1) Brands; (2) Markets; (3) Innovation; (4) Disruption; (5) Celebrity; (6) Institutions; (7) Development; (8) Media; (9) Consumers; (10) Category
Understanding the dynamics of opportunity creation processes
Principal investigators: Reuber, Rebecca A.
Keywords: entrepreneurship; new venture; opportunity creation; qualitative research
Hybrid Organizations in Digital Markets: Building Brand Strength and Organizational Legitimacy
Principal investigators: Fischer, Eileen
Designing brands in aesthetic markets an investigation in the field of fashion
Principal investigators: Parmentier, Marie-Agnes
Keywords: marketing; branding; fashion; case studies; aesthetic market; field of cultural production
Consumer metacognitions and reactions to brand marketing in the new media
Principal investigators: Wei, Mei-Ling
Keywords: consumers; marketing; experimental methods
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
Frequent collaborators
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Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.