Jodie Whelan, York University

Research

(1) consumer relationships (2) brand relationships (3) anthropomorphism (4) anthropomorphic tendency (5) social class (6) socioeconomic status (7) sociality motivation (8) effectance motivation

Latest papers

Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents.
Accident; analysis and prevention · 2016

All 1 publications

Latest funding

Pathogens and Consumers' Concern with Moral Purity
SSHRC · 2021 · Co-investigator
$56,553
Attachment Styles, Brand Anthropomorphism, and Social Class
SSHRC · 2017 · Principal investigator
$46,236

All 2 grants and awards

1 publications.

01

Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents.

Jeffrey J, Whelan J, Pirouz DM, Snowdon AW

Accident; analysis and prevention2016

DOI: 10.1016/j.aap.2016.03.006 PMID: 27085145

Pathogens and Consumers' Concern with Moral Purity

Co-investigatorSSHRC2021Insight Development Grant

Principal investigators: Hingston, Sean

Keywords: pathogens; morality; purity; consumers; social class; socioeconomic status; vaccines; genetically modified organisms

$56,553

Attachment Styles, Brand Anthropomorphism, and Social Class

Principal investigatorSSHRC2017Insight Development Grant

Principal investigators: Whelan, Jodie

Keywords: (1) consumer relationships; (2) brand relationships; (3) anthropomorphism; (4) anthropomorphic tendency; (5) social class; (6) socioeconomic status; (7) sociality motivation; (8) effectance motivation

$46,236

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Subject: Prospective PhD student: (1) consumer relationships Dear Professor Whelan, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Boosting safety behaviour: Descriptive norms encourage child booster seat usage amongst low involvement parents." (2016), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]