Pilar Carbonell, York University

Research

market research study low income markets financial inclusion consumer behaviour mobile wallets innovation adoption

Latest funding

Adoption and Impact of Agentic AI in Canadian Financial Crime Compliance
SSHRC · 2025 · Co-investigator
$123,659
Enhancing adoption of mobile wallets at the bottom of the pyramid: the case study of the Peruvian mobile wallet BIM
SSHRC · 2021 · Principal investigator
$25,000

All 2 grants and awards

Adoption and Impact of Agentic AI in Canadian Financial Crime Compliance

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Sharma, Isha

$123,659

Enhancing adoption of mobile wallets at the bottom of the pyramid: the case study of the Peruvian mobile wallet BIM

Principal investigatorSSHRC2021Partnership Engage Grants

Principal investigators: Carbonell, Pilar

Keywords: market research study; low income markets; financial inclusion; consumer behaviour; mobile wallets; innovation adoption

$25,000

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Mention their SSHRC grant from 2021

Subject: Prospective PhD student: market research study Dear Professor Carbonell, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on market research study connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Enhancing adoption of mobile wallets at the bottom of the pyramid: the case study of the Peruvian mobile wallet BIM" (2021), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]