Russell Belk, York University

Research

Read how they describe their research on their York University profile.

International Business ›Marketing ›Responsible Business ›

Latest funding

Beyond Prediction: Integrating Interpolation and Conceptual Blending to Better Understand Human Meaning-Making
SSHRC · 2026 · Co-investigator
$75,210
Consuming Cryptocurrencies: The Consumer Journey Blockchain
SSHRC · 2020 · Co-investigator
$144,774
Food Odyssey: An exploratory study of the implementation of sustainable and resilient local food systems
SSHRC · 2020 · Co-investigator
$179,800

All 5 grants and awards

No publications available.

Beyond Prediction: Integrating Interpolation and Conceptual Blending to Better Understand Human Meaning-Making

Co-investigatorSSHRC2026Insight Development Grants

Principal investigators: Joy, Annamma

$75,210

Consuming Cryptocurrencies: The Consumer Journey Blockchain

Co-investigatorSSHRC2020Insight Grants

Principal investigators: Humayun, Mariam

Keywords: cryptocurrencies; bitcoin; blockchain; decentralized brands

$144,774

Food Odyssey: An exploratory study of the implementation of sustainable and resilient local food systems

Co-investigatorSSHRC2020Partnership Development Grants

Principal investigators: Li, Eric P.H.

Keywords: food insecurity; local food systems; poverty reduction; multidisciplinary; community-based research; health inequity

$179,800

Luxury brand consumption in India: a culture in transition

Principal investigatorSSHRC2013Insight Grants

Principal investigators: Belk, Russell W.

Keywords: luxury brands in India; brand culture and management; luxury consumption in India; Indian

$195,143

Redemptive materialism re-orienting religious experience in contemporary consumer culture

Co-investigatorSSHRC2011

Principal investigators: Bonsu, Samuel K.

Keywords: consumer culture; religious consumption; African Pentecostalism; globalization

$86,550

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

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Applying for

Subject: Prospective PhD student: International Business › Dear Professor Belk, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on international business › connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]