Theodore Noseworthy

Understanding Consumer Responses to Innovation in the Age of Generative Artificial Intelligence

Principal investigators: Pancer, Ethan

Keywords: Consumer psychology; generative artificial intelligence; innovation; psychological essentialism

Childhood exposure to violence, maltreatment and adversity: Piloting a self-report study

Principal investigators: Sanders, Jane E.

Keywords: violence exposure; trauma; adversity; adverse childhood experiences; self-report survey methodology

Fostering Well-Being in the Digital World

Principal investigators: Agar, Nukhet

Keywords: well-being; food preference; preventive healthcare; movement cues; the digital medium; evolutionary cues; looming motion; animate motion; experimental

School Choice and School Segregation in Ontario: Using Large-Scale Geo-Data to Uncover Educational Inequalities

Principal investigators: Chmielewski, Anna K.

Keywords: educational policy; quantitative methods; school segregation; school sorting; school choice; specialized programs; educational inequality; neighbourhood inequality; geographic information system; large-scale administrative data

FEEDING THE ECONOMIC RECOVERY: USING SOCIAL MEDIA CONTENT TO PREDICT RESILIENCE IN CANADA'S FOODSERVICE SECTOR

Principal investigators: Philp, Matthew

Keywords: social media; visual processing; food marketing; consumer behaviour

Entrepreneurial Innovation and the Public Good

Principal investigators: Noseworthy, Theodore

Entrepreneurial Innovation and the Public Good

Principal investigators: Noseworthy, Theodore

Keywords: Machine Learning; Product Innovation; Consumer Psychology; Visual Processing; Market Positioning

How extreme product incongruity leads consumers to affirm other consumption-relevant knowledge structures

Principal investigators: Noseworthy, Theodore J.

Keywords: product design; meaning maintenance; schema congruity; fluid compensation; brands; experimental design

Entrepreneurial Innovation and the Public Good

Principal investigators: Noseworthy, Theodore

Keywords: product design, food innovation, monetary innovation, consumer psychology, consumption inferences, market positioning, public policy

How functional foods lead to over-consumption

Principal investigators: Noseworthy, Theodore J.

Keywords: product ambiguity; over-consumption; self-regulation; consumer inferences; cognitive processing; food; experimental design