Bianca Grohmann

Transforming self-quantification: Interventions that mitigate the negative impact of self-quantification on consumer well-being

Principal investigators: Wu, Xiu

Annual CSR Reports: A Text-Analysis Approach to Understand Their Impact on Consumers and Future CSR Performance

Principal investigators: Bodur, Onur

Keywords: corporate social responsibility; corporate social irresponsibility; sustainability; corporate social responsibility reports; net zero goals

Gender-neutral branding: Effects, processes, and boundary conditions

Principal investigators: Grohmann, Bianca

Keywords: Marketing; consumer psychology; gender; gender identity; brand management.

Diversity in advertisements and product images: How does it impact consumers?

Principal investigators: Grohmann, Bianca

Keywords: Advertisements; Product images; Diversity; Body size; Body positivity; Consumer responses; Ad attitude; Brand attitude; Systematic literature review; Meta-analysis

Diversity in advertisements and product images: How does it impact consumers?

Principal investigators: Grohmann, Bianca

Keywords: Advertisements; Product images; Diversity; Body size; Body positivity; Consumer responses; Ad attitude; Brand attitude; Systematic literature review; Meta-analysis

Explorations in Sensory Design

Principal investigators: Howes, John David

Keywords: sensory design; sensory ethnography; sensory psychology; recreation and wellbeing; experience economy; public space; the museum; the mall; the festival; the urban park; the hospital; the spa

Explorations in Sensory Design

Principal investigators: Howes, David

Keywords: sensory design; sensory ethnography; sensory psychology; recreation and wellbeing; experience economy; public space; the museum; the mall; the festival; the urban park; the hospital; the spa

Sensory profiling and taste culture development of wine consumers in Canada

Principal investigators: Joy, Annamma

Keywords: wine consumption and marketing; sensory profiling; taste culture development; millennials; taste engineering; terroir; wine tourism

Understanding in-store brand search and choice: the role of in-store factors and consumer characteristics

Principal investigators: Bodur, Onur

Keywords: retailing management; in-store product placement; visual attention; brand choice; online marketing

Consumer perceptions of brand social responsibility: how brand level factors and CSR shape consumer responses to brands

Principal investigators: Grohmann, Bianca

Keywords: marketing; branding; consumer perceptions; sustainable consumption