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Research
Latest papers
Exploring how product descriptors and packaging colors impact consumers' perceptions of plant-based meat alternative products.
Appetite · 2021 · senior author
Latest funding
- $32,930
The Motivational Impact of the "Lesser Evil"
SSHRC · 2018 · Principal investigator
1 publications.
Exploring how product descriptors and packaging colors impact consumers' perceptions of plant-based meat alternative products.
Sucapane D, Roux C, Sobol K
The Motivational Impact of the "Lesser Evil"
Principal investigators: Sobol, Kamila
Keywords: (1) goal violation (or goal transgression); (2) self-control; (3) motivation; (4) affect; (5) consumer behavior; (6) food marketing; (7) decision making; (8) goals
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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