Faculty profile
Matt Soar
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Read how they describe their research on their Concordia University profile.
Latest funding
- $90,071
The cultural lives of the logo: critical and creative explorations of trademarks and branding devices in a hypercommercial media environment
SSHRC · 2003 · Principal investigator
No publications available.
The cultural lives of the logo: critical and creative explorations of trademarks and branding devices in a hypercommercial media environment
Principal investigators: Soar, Matthew A.
Keywords: media; culture; ideology; representation; visual culture; hypercommercialism; cultural production; graphic design; typography; logos; branding devices; trademarks; corporate identity; textual analysis; ethnography; media literacy; recontextualization
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
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Profile data last refreshed on September 28, 2026 from the university directory, publication records and public research funding records.