This profile is built from public research funding records (CIHR, NSERC and SSHRC) and PubMed. We have not imported them from a Concordia University directory, so their courses may be missing. Find their university profile.
Latest papers
The role of language in ethnic identity measurement: a multitrait-multimethod approach to construct validation.
The Journal of social psychology · 2009 · first author
Latest funding
- $30,478
Enhancing Customer Relationship in Service Industry: A Comparative Analysis of AI-Driven Communication Strategies
SSHRC · 2024 · Co-investigator
- $70,000
Understanding the changing cyberspace: mobile consumers and insight communities
SSHRC · 2018 · Principal investigator
- $166,200
Marketing to bilinguals: the roles of language and culture
SSHRC · 2010 · Principal investigator
1 publications.
The role of language in ethnic identity measurement: a multitrait-multimethod approach to construct validation.
Laroche M, Pons F, Richard MO
Enhancing Customer Relationship in Service Industry: A Comparative Analysis of AI-Driven Communication Strategies
Principal investigators: Shirdastian, Hamid
Keywords: Customer relationship management; Artificial intelligence; Large language models; Service providers; Communication efficacy; AI response consistency and depth; Healthcare management; Online education industry
Understanding the changing cyberspace: mobile consumers and insight communities
Principal investigators: Laroche, Michel
Keywords: internet; mobile device; social media; sharing economy; culture; insight communities; innovation
Marketing to bilinguals: the roles of language and culture
Principal investigators: Laroche, Michel
Keywords: marketing; culture; language; bilinguals
Cognitive and affective components of website design and determinants of website navigation
Principal investigators: Laroche, Michel
Keywords: cognitive; affective; website; design; need for cognition; need for affect
Online intangibility and drivers of e-satisfaction
Principal investigators: Laroche, Michel
Keywords: internet; services; satisfaction; intangibility; risk; culture
A multidisciplinary approach to studying the influence of culture on consumption
Principal investigators: Laroche, Michel
Keywords: culture; ethnicity; acculturation; ethnic identity; consumption; family decision-making; measurement; scale development; cross-cultural psychology; structural equations modelling; individualism; collectivism; sensitivity to brands
1998 Multicultural Marketing Conference Montréal QC 1998/09/17 - 1998/09/20
Principal investigators: Laroche, Michel
Keywords: cross-cultural studies; culture; marketing; international business; mu lticultural issues; anthropology; psychology
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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