Ulrike de Brentani, Concordia University

Research

Read how they describe their research on their Concordia University profile.

Fuzzy Front End of the innovation process Global new product development New product and service development/innovation New product screening in the early stages of product development Product/service marketing in the business-to-business sector

Latest funding

The key antecedents and impact of market vision
SSHRC · 2009 · Co-investigator
$59,050
Global new goods and service development programs: a benchmarking study of success
SSHRC · 2000 · Principal investigator
$56,805

All 2 grants and awards

No publications available.

The key antecedents and impact of market vision

Co-investigatorSSHRC2009Standard Research Grants

Principal investigators: Reid, Susan E.

Keywords: market vision; radical innovation; resource-based theory; innovation networks; nanotechnology; fuzzy front-end; new product development; marketing strategy; marketplace acceptance; structural equation modeling

$59,050

Global new goods and service development programs: a benchmarking study of success

Principal investigatorSSHRC2000Standard Research Grants

Principal investigators: de Brentani, Ulrike

Keywords: New product development; new service development; innovation; globalization

$56,805

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Write to this professor

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Applying for

Subject: Prospective PhD student: Fuzzy Front End of the innovation process Dear Professor de Brentani, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on fuzzy front end of the innovation process connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]