Alain d'Astous, HEC Montréal

Research

Read how they describe their research on their HEC Montréal profile.

Comportement du consommateur Recherche en marketing Influence du pays d'origine des produits

Latest funding

L'interface commandite-publicité
SSHRC · 2011 · Principal investigator
$85,070
Consumer responses to negative brand publicity: the role of informational characteristics, risk perception, and perceived degree of control
SSHRC · 2009 · Co-investigator
$66,194
Rôle des pratiques de management dans le développement du capital relationnel chez les employés et les consommateurs
SSHRC · 2007 · Co-investigator
$142,500

All 4 grants and awards

No publications available.

L'interface commandite-publicité

Principal investigatorSSHRC2011

Principal investigators: d'Astous, Alain

Keywords: commandite; publicité; marketing; persuasion

$85,070

Consumer responses to negative brand publicity: the role of informational characteristics, risk perception, and perceived degree of control

Co-investigatorSSHRC2009Standard Research Grants

Principal investigators: Zhou, Lianxi

Keywords: negative brand publicity; brand scandal; risk perception; consumer behavior; brand loyalty

$66,194

Rôle des pratiques de management dans le développement du capital relationnel chez les employés et les consommateurs

Co-investigatorSSHRC2007Research Grants - Management, Business and Finance

Principal investigators: Tremblay, Michel G.

Keywords: leadership; GRH; soutien;confiance;engagement; service à la clientèle; marketing relationnel; loyauté; consommateurs

$142,500

Incidents critiques dans les services : justice, coûts de transfert et aliénation

Co-investigatorSSHRC2003Standard Research Grants

Principal investigators: Chebat, Jean-Charles

Keywords: incidents critiques; justice; coûts de transfert; aliénation; service; émotions

$139,213

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Write to this professor

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Applying for

Subject: Prospective PhD student: Comportement du consommateur Dear Professor d'Astous, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on comportement du consommateur connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]