Holly Howe, HEC Montréal

Research

Interpersonal Relationships Consumer-brand relationships Self-brand connection Self-expansion Relationship dynamics

Latest funding

Untangling Message Features: Classifying and Validating Linguistic and Visual Features in Marketing Communication
SSHRC · 2025 · Principal investigator
$107,000
The role of social interaction in the creation of self-brand connection
SSHRC · 2024 · Principal investigator
$35,161

All 2 grants and awards

Untangling Message Features: Classifying and Validating Linguistic and Visual Features in Marketing Communication

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Howe, Holly

$107,000

The role of social interaction in the creation of self-brand connection

Principal investigatorSSHRC2024Insight Development Grant

Principal investigators: Howe, Holly

Keywords: Interpersonal Relationships; Consumer-brand relationships; Self-brand connection; Self-expansion; Relationship dynamics

$35,161

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2025

Subject: Prospective PhD student: Interpersonal Relationships Dear Professor Howe, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on interpersonal relationships connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Untangling Message Features: Classifying and Validating Linguistic and Visual Features in Marketing Communication" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]