Marcelo Nepomuceno, HEC Montréal

Research

computer-mediated consumption product reviews and consumer choices consumer behavior social media marketing green marketing anti-consumption and ethical consumption physiological antecedents of consumption computer-mediated consumption product reviews and consumer choices consumer behavior social media marketing green marketing anti-consumption and ethical consumption physiological antecedents of consumption

Latest funding

Consumer Decision-Making
SSHRC · 2021 · Principal investigator
$165,000
Consumer Decision-Making
SSHRC · 2021 · Principal investigator
$240,000
Understanding the changing cyberspace: mobile consumers and insight communities
SSHRC · 2018 · Co-investigator
$70,000

All 4 grants and awards

Consumer Decision-Making

Principal investigatorSSHRC2021Canada Research Chairs

Principal investigators: Nepomuceno, Marcelo

Keywords: computer-mediated consumption product reviews and consumer choices consumer behavior social media marketing green marketing anti-consumption and ethical consumption physiological antecedents of consumption

$165,000

Consumer Decision-Making

Principal investigatorSSHRC2021Canada Research Chairs

Principal investigators: Nepomuceno, Marcelo

$240,000

Understanding the changing cyberspace: mobile consumers and insight communities

Co-investigatorSSHRC2018Insight Grants

Principal investigators: Laroche, Michel

Keywords: internet; mobile device; social media; sharing economy; culture; insight communities; innovation

$70,000

The effects of testosterone and estrogen on conspicuous consumption and the moderating role of intrasexual competition

Principal investigatorSSHRC2016Insight Development Grant

Principal investigators: Nepomuceno, Marcelo

Keywords: (1) conspicuous consumption; (2) digit ratio (2D:4D, rel2); (3) testosterone; (4) estrogen; (5) Prenatal testosterone; (6) circulating hormones; (7) intrasexual competition

$61,362

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Write to this professor

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Applying for

Mention their SSHRC grant from 2021

Subject: Prospective PhD student: computer-mediated consumption Dear Professor Nepomuceno, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on computer-mediated consumption connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Consumer Decision-Making" (2021), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]