Marie-Agnès Parmentier, HEC Montréal

Research

Read how they describe their research on their HEC Montréal profile.

Marque Communautés de Consommation Marketing de la Mode Consommation des Médias et Culture Participative Méthodes de Recherche Qualitative

Latest funding

Corpus Christi School, New York City: Education, Politics, Theology, and a Catholic Progressive School, 1930s-1950s
SSHRC · 2025 · Co-investigator
$32,073
Championing Belonging and Inclusion of Ageing Menopausal Consumers in Canada's Marketplace
SSHRC · 2024 · Co-investigator
$19,324
Understanding Attitudes toward Artists with a Physical Disability
SSHRC · 2020 · Co-investigator
$48,800

All 4 grants and awards

No publications available.

Corpus Christi School, New York City: Education, Politics, Theology, and a Catholic Progressive School, 1930s-1950s

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Bruno-Jofré, Rosa

Keywords: Progressive Education; George Barry Ford; Dominican Sisters of Sinsinawa; Catholic Education

$32,073

Championing Belonging and Inclusion of Ageing Menopausal Consumers in Canada's Marketplace

Co-investigatorSSHRC2024Insight Grants

Principal investigators: Veresiu, Ela

Keywords: ageing consumers; menopause; health; wellness; inclusive branding

$19,324

Understanding Attitudes toward Artists with a Physical Disability

Co-investigatorSSHRC2020Insight Development Grant

Principal investigators: C. Dantas, Danilo

Keywords: Marketing; Handicap; Disability; Arts; Music; Attitudes; Musician; Consumer; Fan

$48,800

Designing brands in aesthetic markets an investigation in the field of fashion

Principal investigatorSSHRC2012

Principal investigators: Parmentier, Marie-Agnes

Keywords: marketing; branding; fashion; case studies; aesthetic market; field of cultural production

$71,886

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

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Applying for

Subject: Prospective PhD student: Marque Dear Professor Parmentier, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marque connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]