Ruxandra Luca, HEC Montréal

Research

Read how they describe their research on their HEC Montréal profile.

Marketing numérique Psychologie du consommateur Attention visuelle

Latest funding

"Shefying" -- How Ascribing Gender to Inanimate Objects Shapes Consumer Engagement and Gender Stereotypes
SSHRC · 2025 · Co-investigator
$198,248
Improving industrial UX measures and methods
NSERC · 2022 · Co-investigator
$2,334,294

All 2 grants and awards

No publications available.

"Shefying" -- How Ascribing Gender to Inanimate Objects Shapes Consumer Engagement and Gender Stereotypes

Co-investigatorSSHRC2025Insight Grants

Principal investigators: Sénécal, Sylvain

$198,248

Improving industrial UX measures and methods

Co-investigatorNSERC2022Alliance Grants

Principal investigators: Léger, Pierre-Majorique P-M

Keywords: cognitive load; cognitive state estimation; emotional state estimation; human computer interaction; human factor; implicit measures; machine learning; neurophysiological measure; non-intrusive measures; user experience

$2,334,294

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Write to this professor

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Applying for

Subject: Prospective PhD student: Marketing numérique Dear Professor Luca, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on marketing numérique connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]