This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a HEC Montréal directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $199,504
Inclusive Digital Media Literacy as a Tool to Mitigate AI-Driven Disinformation and Support Environmental Equity Policies: Insights for Policy-Makers
SSHRC · 2025 · Co-investigator
- $63,796
Examining the effectiveness of AI-powered health technology to improve self management of mental health and reduce inequities in mental health care.
SSHRC · 2023 · Principal investigator
- $63,218
Understanding Consumers' Differential Responses Toward Anti-Racism Movements: Marketing and Public Policy Implications to Reduce Extremist Responses
SSHRC · 2023 · Principal investigator
Inclusive Digital Media Literacy as a Tool to Mitigate AI-Driven Disinformation and Support Environmental Equity Policies: Insights for Policy-Makers
Principal investigators: Radanielina-Hita, Marie Louise
Examining the effectiveness of AI-powered health technology to improve self management of mental health and reduce inequities in mental health care.
Principal investigators: GREGOIRE, YANY
Keywords: Self-management of mental health; AI-powered technology; mental health applications; mood tracking; mindfulness; Health Belief Model; Benefits of mental health applications; health inequities
Understanding Consumers' Differential Responses Toward Anti-Racism Movements: Marketing and Public Policy Implications to Reduce Extremist Responses
Principal investigators: Grégoire, Yany
Keywords: transformative consumer research; media literacy; reconciliation; revenge; justice; media effects; social marketing
Understanding Consumers' Differential Responses Toward Anti-Racism Movements: Marketing and Public Policy Implications to Reduce Extremist Responses
Principal investigators: Grégoire, Yany
Keywords: transformative consumer research; media literacy; reconciliation; revenge; justice; media effects; social marketing
The Impact of Job Transformations on Frontline Employees' Burnout and Performance: Examining the Roles of Manager Support and Empathy
Principal investigators: Lussier, Bruno
Keywords: Frontline employees; Job transformation; Manager support; Empathy; B2B marketing; Sales research; Burnout; Mental health; Performance; Longitudinal study design
Consumers' Reactions to Recommendation Agent Failures
Principal investigators: Sénécal, Sylvain
Keywords: recommendation agent; recommendation system; consumer; failure; service failure; consumer experience
The Effects of Media-Induced Fear on the Health Belief Model and COVID Safety Measures: Understanding the Effects of Time and Critical Thinking
Principal investigators: GREGOIRE, YANY
Keywords: Transformative Consumer Research; Crisis Communication; Crisis Management; Media Effects; Health Behaviors; Fear appeals; Social Media; Health Belief Model
Using social marketing to prevent young Westerners' violent radicalization
Principal investigators: Grégoire, Yany
Keywords: social marketing; media literacy; online socialization; parental mediation; prevention of Jihadi radicalization; stigmatization
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.