This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a McGill University directory, so their publications, courses and email address may be missing. Find their university profile.
Latest funding
- $106,576
How do consumers evaluate sellers in peer-to-peer markets: the role of depth of disclosure, self-construal, and anticipated interaction
SSHRC · 2017 · Principal investigator
- $63,920
The effect of scarcity on product evaluation
SSHRC · 2010 · Principal investigator
- $82,253
An investigation of the positivity effect in agent evaluation
SSHRC · 2006 · Principal investigator
How do consumers evaluate sellers in peer-to-peer markets: the role of depth of disclosure, self-construal, and anticipated interaction
Principal investigators: Mukherjee, Ashesh
Keywords: marketing; advertising; communication; online behavior
The effect of scarcity on product evaluation
Principal investigators: Mukherjee, Ashesh
Keywords: marketing; advertising; communication; scarcity
An investigation of the positivity effect in agent evaluation
Principal investigators: Mukherjee, Ashesh
Keywords: agent; judgment and decision making; similarity; word-of-mouth
Individual and interpersonal effects of humor appeals in presenting web-information
Principal investigators: Dube, Laurette
Keywords: web-communication; persuasion; humor appeals ; client-provider interaction; information search
The use of humor in threat-related advertising
Principal investigators: Mukherjee, Ashesh
Keywords: Information processing, advertising, humor, fear, threat, attitudes, experiential, attitudes, implicit attitudes, explicit attitudes,
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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