Da Han, McGill University

Research

Persuasion Message Framing Marketing Opioid use disorder (OUD) stigma reduction health messages Consumer information sharing behavior on social media Stigmatized health topics Social media Coping

Latest funding

Will Sharing This Taint Me or Help Others: The Effect of Message Framing on Willingness to Share Information about Stigmatized Health Topics on Social Media in the Opioid Crisis Context
SSHRC · 2023 · Principal investigator
$29,037
The Effect of Life Transitions on Consumer Preference
SSHRC · 2020 · Principal investigator
$51,709
The Effect of Political Ideology on Product Preference
SSHRC · 2014 · Principal investigator
$74,441

All 3 grants and awards

Will Sharing This Taint Me or Help Others: The Effect of Message Framing on Willingness to Share Information about Stigmatized Health Topics on Social Media in the Opioid Crisis Context

Principal investigatorSSHRC2023Insight Development Grant

Principal investigators: Han, Da Hee

Keywords: Opioid use disorder (OUD) stigma reduction health messages; Consumer information sharing behavior on social media; Message framing; Stigmatized health topics; Social media; Persuasion; Coping; Stigma; Marketing; Opioid crisis

$29,037

The Effect of Life Transitions on Consumer Preference

Principal investigatorSSHRC2020Insight Development Grant

Principal investigators: Han, Da Hee

Keywords: Life Transition; Consumer Product Preference; True Self; Persuasion; Message Framing; Marketing

$51,709

The Effect of Political Ideology on Product Preference

Principal investigatorSSHRC2014Insight Development Grant

Principal investigators: Han, Da Hee

Keywords: product preference; political ideology; consumer attitude; advertising messages; persuasion; message frame

$74,441

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

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Applying for

Mention their SSHRC grant from 2023

Subject: Prospective PhD student: Persuasion Dear Professor Han, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. Your research on persuasion connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Will Sharing This Taint Me or Help Others: The Effect of Message Framing on Willingness to Share Information about Stigmatized Health Topics on Social Media in the Opioid Crisis Context" (2023), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]