This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a McGill University directory, so their publications, courses and email address may be missing. Find their university profile.
Latest funding
- $79,546
Combining Human and AI perspectives on Advertising Creativity
SSHRC · 2024 · Principal investigator
- $24,950
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
SSHRC · 2016 · Principal investigator
- $189,902
The impact of advertising creativity on consumer demand: A comprehensive investigation
SSHRC · 2012 · Principal investigator
Combining Human and AI perspectives on Advertising Creativity
Principal investigators: Vakratsas, Demetrios
Keywords: Creativity; Advertising; Artificial Intelligence
Empirical and theoretical Canadian marketing strategy symposium: marketing analytics for better decisions
Principal investigators: Vakratsas, Demetrios
Keywords: marketing strategy; analytics; Big Data; decision-making; knowledge networks; clusters of excellence; symposium; training
The impact of advertising creativity on consumer demand: A comprehensive investigation
Principal investigators: Vakratsas, Demetrios
Keywords: advertising; creativity; demand; media
Dynamic allocation of multi-media advertising budgets
Principal investigators: Kolsarici, Ceren
Keywords: multi-media advertising; dynamic optimization; competition; budget allocation; dynamic advertising effects; irregular market response
New market entry decisions incorporating dynamic firm expectations of demand growth
Principal investigators: Vakratsas, Demetrios
Keywords: new products; market entry; marketing mix; diffusion; proactive strategies
New product customer expectation alignment ability and firm performance
Principal investigators: Mishra, Saurabh
Keywords: marketing strategy; new product development; financial performance; secondary data; survey data; meta analysis; hazard models; hierarchical linear models; latent variable structural equation models
Investigating statistical learning methods for market response analysis
Principal investigators: Vakratsas, Demetrios
Keywords: market response; marketing-mix; econometrics; non-parametric methods
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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