This profile is built from public research funding records (CIHR, NSERC and SSHRC). We have not imported them from a McGill University directory, so their publications, courses and email address may be missing. Find their university profile.
Research
Latest funding
- $46,060
Tackling Inequality in Urban On-demand Bikeshare Services
SSHRC · 2020 · Co-investigator
- $29,561
What Happens When a Retailer Knows Us Better Than We Do Ourselves? Predictive Advertising in a Channel Relationship
SSHRC · 2019 · Principal investigator
Tackling Inequality in Urban On-demand Bikeshare Services
Principal investigators: Qi, Wei
Keywords: sharing economy; bikeshare operations; socioeconomic inequality; data-based optimization; humanitarian operations management; smart-city operations; data-driven optimization
What Happens When a Retailer Knows Us Better Than We Do Ourselves? Predictive Advertising in a Channel Relationship
Principal investigators: Lu, Michelle
Keywords: (1) Targeted advertising; (2) Channel relationship; (3) Product positioning; (4) Online advertising
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
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