Directory
Faculty directory
Try AI matchingSearch McMaster faculty by research topic, method or name, then narrow down by faculty, role and research activity.
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Showing 7 of 7 faculty members
Yufei Yuan
Professor, Information Systems
DeGroote School of Business
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and Loyalty
188 publications(31 in 5 years)h-index 38Latest paper 2026 Teaches graduate courses
Maryam Ghasemaghaei
Professor, Information Systems
DeGroote School of Business
Big Data and Business IntelligenceTechnology Adoption and User BehaviourDigital Marketing and Social Media
79 publications(29 in 5 years)h-index 27Latest paper 2026 Teaches graduate courses
Milena Head
Professor, Information Systems
DeGroote School of Business
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and Loyalty
115 publications(26 in 5 years)h-index 24Latest paper 2026 Teaches graduate courses
Khaled S Hassanein
Professor, Information Systems
DeGroote School of Business
Technology Adoption and User BehaviourDigital Marketing and Social MediaCustomer Service Quality and Loyalty
133 publications(11 in 5 years)h-index 12Latest paper 2026 Teaches graduate courses
Ali-reza Montazemi
Professor, Information Systems
DeGroote School of Business
Technology Adoption and User BehaviourDigital Marketing and Social MediaCognitive Science and Mapping
72 publications(7 in 5 years)h-index 15Latest paper 2024 Teaches graduate courses
Yang Pan
Assistant Professor, Marketing
DeGroote School of Business
Digital Marketing and Social MediaConsumer Behavior in Brand Consumption and IdentificationConsumer Market Behavior and Pricing
4 publications(4 in 5 years)h-index 2Latest paper 2026 Teaches graduate courses
Sanghwa Kim
Assistant Professor, Marketing
DeGroote School of Business
Consumer Retail Behavior StudiesDiverse Topics in Contemporary ResearchConsumer Market Behavior and Pricing
4 publications(3 in 5 years)h-index 2Latest paper 2025