Ruth Pogacar, University of Calgary

Research

Read how they describe their research on their University of Calgary profile.

Latest papers

Implicit association tests for all: Using iatgen for non-English and offline samples.
PloS one · 2026
Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States.
PloS one · 2025
The reference dependence roots of inaction inertia: A query theory account.
PloS one · 2023 · first author

All 4 publications

Latest funding

Nonbinary Brand Names: Effects on Consumer Behavior and Implications for Brand Strategy
SSHRC · 2025 · Principal investigator
$124,587
Consumer Responses to Names: Implications and Applications
SSHRC · 2022 · Principal investigator
$40,740
Consumer Responses to Names: Implications and Applications
SSHRC · 2022 · Principal investigator
$28,629

All 4 grants and awards

4 publications.

01

Implicit association tests for all: Using iatgen for non-English and offline samples.

Santos JO, Do Bú E, Hara T, Mendonça C, Hagá S, Pogacar R, Kouril M

PloS one2026

DOI: 10.1371/journal.pone.0342742 PMID: 41996384

02

Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States.

Mourali M, Novakowski D, Pogacar R, Brigden N

PloS one2025

DOI: 10.1371/journal.pone.0319861 PMID: 40080482

03

The reference dependence roots of inaction inertia: A query theory account.

Pogacar R, Brigden N, Plant E, Kardes FR, Kellaris J

PloS one2023First author

DOI: 10.1371/journal.pone.0282876 PMID: 37000815

04

Survey-software implicit association tests: A methodological and empirical analysis.

Carpenter TP, Pogacar R, Pullig C, Kouril M, Aguilar S, LaBouff J, Isenberg N, Chakroff A

Behavior research methods2019

DOI: 10.3758/s13428-019-01293-3 PMID: 31515742

Nonbinary Brand Names: Effects on Consumer Behavior and Implications for Brand Strategy

Principal investigatorSSHRC2025Insight Grants

Principal investigators: Pogacar, Ruth

$124,587

Consumer Responses to Names: Implications and Applications

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Pogacar, Ruth

Keywords: Brand Name; Linguistics; Marketing; Consumer Behavior

$40,740

Consumer Responses to Names: Implications and Applications

Principal investigatorSSHRC2022Insight Development Grant

Principal investigators: Pogacar, Ruth

Keywords: Brand Name; Linguistics; Marketing; Consumer Behavior

$28,629

Consumer Acceptance of Algorithmic Decision Systems: The Role of Explanations

Co-investigatorSSHRC2021Insight Grants

Principal investigators: Mourali, Mehdi M.

Keywords: algorithmic decision making; consumer behavior; explanation

$35,635

From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.

Frequent collaborators

Mehdi Mourali

Marketing

1 shared papers, latest 2025

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Applying for

Paper to mentionMention their SSHRC grant from 2025

Subject: Prospective PhD student Dear Professor Pogacar, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Implicit association tests for all: Using iatgen for non-English and offline samples." (2026), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] I also saw your SSHRC-funded project "Nonbinary Brand Names: Effects on Consumer Behavior and Implications for Brand Strategy" (2025), and I would be glad to contribute to work in that direction. Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]