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Faculty profile

Mehdi Mourali

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ProfessorMarketingUniversity of Calgary

Research

Read how they describe their research on their University of Calgary profile.

Latest papers

  • Public perception of accuracy-fairness trade-offs in algorithmic decisions in the United States.

    PloS one · 2025 · first author

  • Persuasive Messages for Improving Adherence to COVID-19 Prevention Behaviors: Randomized Online Experiment.

    JMIR human factors · 2023 · first author

  • Drivers of downloading and reasons for not downloading COVID-19 contact tracing and exposure notification apps: A national cross-sectional survey.

    PloS one · 2022

All 10 publications

Latest funding

  • Strategic Dialogue Management: How Consumers Balance Expertise and Identity in AI-Assisted Decisions

    SSHRC · 2025 · Principal investigator

    $156,175
  • Consumer Acceptance of Algorithmic Decision Systems: The Role of Explanations

    SSHRC · 2021 · Principal investigator

    $61,435
  • Consumer Acceptance of Algorithmic Decision Systems: The Role of Explanations

    SSHRC · 2021 · Principal investigator

    $35,635
All 5 grants and awards

Profile data last refreshed on September 27, 2026 from the university directory, publication records and CIHR, NSERC and SSHRC funding.

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