Research
Read how they describe their research on their University of New Brunswick profile.
Latest papers
Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis
Journal of Consumer Behaviour · 2026 · first author
The drivers of retail digital banking channel acceptance in incumbent banks: a meta-analysis and future research directions
The International Review of Retail Distribution and Consumer Research · 2026 · first author
Who Is Talking to the AI Assistants? A Consumer Segmentation Analysis
International Journal of Consumer Studies · 2026 · first author
46 publications.
Consumer Acceptance of Conversational Bots: Systematic Literature Review and Meta‐Analysis
Omar H. Fares, Seung Hwan Lee
The drivers of retail digital banking channel acceptance in incumbent banks: a meta-analysis and future research directions
Omar H. Fares, Joseph Aversa, Seung Hwan Mark Lee
Who Is Talking to the AI Assistants? A Consumer Segmentation Analysis
Omar H. Fares, Xingwei Yang, Seung Hwan Lee
A meta-analysis of factors that SHIFT consumers toward the sharing economy
Rishad Habib, Omar H. Fares, Irfan Butt
Should We Make the Bots More Human?
Omar H. Fares
The evolution of retail scholarship: Looking back to move forward
Mariam Hamam, Omar H. Fares, Jenna Jacobson
Game On: A Meta-Analysis of Motivational Factors in Business Education
Omar H. Fares, Osama J. Butt
Learning by Doing: Factors Associated With Business Students’ Intentions to Engage in Experiential Learning
Janice Rudkowski, Zachary Robichaud, Omar H. Fares, Joseph M. Aversa
How Marketers Can Utilize Generative AI in Qualitative Research
Omar H. Fares
“That is scary!”: consumer perceptions and discourses on ChatGPT
Omar H. Fares
Frequent collaborators
- Joseph Aversa and Omar Fares: 7 shared papers
- Joseph Aversa and Jenna Jacobson: 6 shared papers
- Jenna Jacobson and Omar Fares: 2 shared papers
- Rishad Habib and Omar Fares: 1 shared paper
- Business
- Urban Geography
- Management
- Marketing
Co-authors at University of New Brunswick, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.
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Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.