Faculty profile
Valerie Trifts
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Read how they describe their research on their Dalhousie University profile.
Latest papers
Vygotskian Business Ethics: The Influence of Peers on Moral Reasoning in Business Ethics Education.
Journal of management education (Newbury Park, Calif.) · 2022
Latest funding
- $25,190
Personally Unfavorable Brands Bias Consumer Judgments and Reduce Empathy for Others
SSHRC · 2022 · Co-investigator
- $68,982
Personally Unfavorable Brands Bias Consumer Judgments and Reduce Empathy for Others
SSHRC · 2022 · Co-investigator
- $64,509
A Theoretical Model of the Effects of Personalized Product Placements on Consumer Preference
SSHRC · 2016 · Principal investigator
1 publications.
Vygotskian Business Ethics: The Influence of Peers on Moral Reasoning in Business Ethics Education.
Ohreen D, Sundararajan B, Trifts V, Comber S
Personally Unfavorable Brands Bias Consumer Judgments and Reduce Empathy for Others
Principal investigators: Carvalho, Sergio
Keywords: unfavorable brands: public apology; first impressions; charitable giving; moral judgments; empathy
Personally Unfavorable Brands Bias Consumer Judgments and Reduce Empathy for Others
Principal investigators: Carvalho, Sergio
Keywords: unfavorable brands: public apology; first impressions; charitable giving; moral judgments; empathy
A Theoretical Model of the Effects of Personalized Product Placements on Consumer Preference
Principal investigators: Trifts, Valerie
Keywords: (1) product placements; (2) digital entertainment; (3) persuasion; (4) preference and choice; (5) consumer decision making; (6) advertising
How firms can benefit from drawing attention to their competitors
Principal investigators: Trifts, Valerie J.
Keywords: consumer decision making; information search; advertising; competition; consumer inferences; information display; memory inhibition
Online information seeking: understanding individual differences and search contexts
Principal investigators: Hupfer, Maureen E.
Keywords: online information search; individual differences; search contexts
Harnessing the web-interaction cycle for Canadian competitiveness
Principal investigators: Messinger, Paul R.
Keywords: internet; electronic commerce; retailing; web design; consumer behavior; machine learning; channel power
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
Frequent collaborators
- Binod Sundararajan and David Ohreen: 1 shared paper
- Binod Sundararajan and Valerie Trifts: 1 shared paper
- David Ohreen and Valerie Trifts: 1 shared paper
- Centre for Research in Sustainable Supply Chain Analytics
- Department of Humanities
Co-authors at Dalhousie University, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.
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Profile data last refreshed on September 29, 2026 from the university directory, publication records and public research funding records.