Faculty profile
Alexandre Sevigny
Back to facultyResearch
Dr. Alex Sévigny, APR is a tenured associate professor of communication management at McMaster University in Hamilton, Ontario, Canada. He is an expert in strategic communication management. Dr. Sévigny has published on sports management, artificial intelligence and strategy. His research and practice are focused on data-driven strategy, decision-making and governance. His most recent work has focused on automation and digital transformation, including generative artificial intelligence, robotics, as well as augmented and virtual reality. Dr. Sévigny is also the editor-in-chief of the Journal of Professional Communication and the chief examiner of the Accredited in Public Relations program for the Canadian Public Relations Society. He has an extensive background in political communication, and has consulted globally as an advisor and a trainer for governments, not-for-profits, as well as large, global corporations. He is currently finishing a book with co-author Martin Waxman on how AI is transforming strategy and workflow in the creative professions.
Research areas are derived from OpenAlex topics of their publications.
19 publications.
The Delphi technique and sport
Dottori M, Sévigny A
Relational PR: Relationship-building and trust at the Generative AI crossroads. Does the practice choose greatness or irrelevance?
Sevigny A, Waxman M
Sport Public Relations: An Evolution from Media Relations to Digital Image Management through Co-creational Strategy
Dottori M, Sévigny A, O’Reilly N
Accelerating direct virtual public relations for sport organizations through information subsidies during Covid-19
Dottori M, Sévigny A, O'Reilly N
The COVID-19 pandemic has highlighted the essential value of public relations
Sévigny A
10 Tips for strategic public relations during the COVID-19 pandemic
Sévigny A, Lamonica T
Canada's audience massage: Audience research and tv policy development, 1980-2010
Savage P, Sévigny A
Canada’s Audience Massage: Audience Research and TV Policy Development, 1980–2010
Savage P, Sévigny A
A case of foreign accent syndrome: Acoustic analyses and an empirical test of accent perception
Kanjee R, Watter S, Sévigny A, Humphreys KR
3. Kamo , an attitudinal pragmatic marker of Macedonian
Sévigny A
Courses taught
10- Graduate
Professional Project (Part 1)
COMMGMT 740 · last taught 2026
- Graduate
Data Science and Analytics for Communications Management
COMMGMT 744 · last taught 2025
- Graduate
Applied Ethics in Communications Management
COMMGMT 715 · last taught 2019
- Graduate
Financial Management
COMMGMT 723 · last taught 2018
- Graduate
Marketing Management
COMMGMT 724 · last taught 2018
- Graduate
Independent Study
COMMGMT 743 · last taught 2018
- Graduate
Strategic Public Relations Management
COMMGMT 714 · last taught 2017
- Undergraduate
Public Relations: Principles and Practices
CMST 2PR3 · last taught 2024
- Undergraduate
Building Publics Using Social Media
CMST 3SM3 · last taught 2024
- Undergraduate
Human Communication
CMST 2HM3 · last taught 2021
Roles and appointments
- Chief Examiner of the National Accreditation in Public Relations Program, Canadian Public Relations Society
Frequent collaborators
4Researchers with similar interests
Terence Flynn
Communication Studies & Media Arts
Public Relations and Crisis Communication
S. Amy Sommer
Health Policy and Management
Public Relations and Crisis Communication
James Gillett
Health, Aging & Society
Sports, Gender, and Society
Allan Downey
History
Sports, Gender, and Society
Karen Mcgarry
Anthropology
Sport and Mega-Event Impacts
A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.