Faculty profile
Animesh Animesh
Back to facultyThis profile is built from public research funding records (CIHR, NSERC and SSHRC) and PubMed. We have not imported them from a McGill University directory, so their courses and email address may be missing. Find their university profile.
Research
Latest papers
Non-monetary narratives motivate businesses to engage with climate change.
Sustainability science · 2023
Latest funding
- $87,854
Bridging Divides: Generative AI for Mitigating Social Media Polarisation
SSHRC · 2025 · Principal investigator
- $30,388
Impact of Gamification Design on User Behaviour
SSHRC · 2022 · Principal investigator
- $21,413
Impact of Gamification Design on User Behaviour
SSHRC · 2022 · Principal investigator
1 publications.
Non-monetary narratives motivate businesses to engage with climate change.
Luederitz C, Animesh A, Rohrbacher K, Li T, Piper A, Potvin C, Etzion D
Bridging Divides: Generative AI for Mitigating Social Media Polarisation
Principal investigators: Animesh, Animesh
Impact of Gamification Design on User Behaviour
Principal investigators: Animesh, Animesh
Keywords: gamification; leaderboard; engagement; user behaviour; competition; free riding; experiment
Impact of Gamification Design on User Behaviour
Principal investigators: Animesh, Animesh
Keywords: gamification; leaderboard; engagement; user behaviour; competition; free riding; experiment
PIVOT: Mobilizing online platforms to promote climate action in Canadian Small- and Medium-Size Enterprises (SMEs)
Principal investigators: Etzion, Dror
Keywords: small- and medium-size enterprises (SMEs); climate action; low-carbon economy; digital platforms; peer-to-peer learning; cross-sector collaboration; communication strategy effectiveness; data visualization; impact evaluation
Role of online social media in product development, pricing, promotion and performance
Principal investigators: Animesh, Animesh
Keywords: online social media; process; performance; econometrics; impact; product; promotion; word of mouth; crowdsourcing; wisdom of crowds
The impact of online sponsored search advertising on consumer and seller strategies
Principal investigators: Animesh, Animesh
Keywords: e-commerce; online advertising; sponsored search; consumer behavior; internet marketing strategy
From CIHR, NSERC and SSHRC funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998, including their latest published competition results.
Frequent collaborators
- Catherine Potvin and Animesh Animesh: 1 shared paper
- Catherine Potvin and Andrew Piper: 1 shared paper
- Animesh Animesh and Andrew Piper: 1 shared paper
- Management, Business, Administrative Studies
- Literature, General
- Biology
Co-authors at McGill University, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.
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