Myung-Soo Jo, McGill University

Research

Read how they describe their research on their McGill University profile.

Cross-cultural Consumer Behaviors International Marketing

Latest papers

How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power.
Frontiers in psychology · 2022
From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers
Journal of Environmental Management · 2017

All 2 publications

Latest funding

Developing a Comprehensive Framework for Reducing Corruption Through Both Supply-Side and Demand-Side Interventions
SSHRC · 2015 · Co-investigator
$74,714

All 1 grants and awards

2 publications.

01

How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power.

Lou L, Jiao Y, Jo MS, Koh J

Frontiers in psychology2022

DOI: 10.3389/fpsyg.2022.948634 PMID: 35992418

02

From single-use to multi-use: Study of consumers' behavior toward consumption of reusable containers

Myriam Ertz, Rong Huang, Myung‐Soo Jo, Fahri Karakaş, Emine Sarigöllü

Journal of Environmental Management2017161 citationsOpen Access

DOI: 10.1016/j.jenvman.2017.01.060 PMID: 28236700

Developing a Comprehensive Framework for Reducing Corruption Through Both Supply-Side and Demand-Side Interventions

Co-investigatorSSHRC2015Insight Development Grant

Principal investigators: Stapenhurst, Frederick

Keywords: (1) Corruption; (2) Political Risk; (3) Business Ethics; (4) Parliamentary Oversight; (5) Government Policies; (6) Multi-national Corporations

$74,714

From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.

Frequent collaborators

Marketing

Co-authors at McGill University, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.

Myriam Ertz

Marketing

1 shared papers, latest 2017

Emine Sarigollu

Marketing

1 shared papers, latest 2017

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Paper to mention

Subject: Prospective PhD student: Cross-cultural Consumer Behaviors Dear Professor Jo, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "How do popularity cues drive impulse purchase in live streaming commerce? The moderating role of perceived power." (2022), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]