Research
Read how they describe their research on their Concordia University profile.
Latest papers
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps.
Journal of the Academy of Marketing Science · 2023 · first author
De-stigmatizing the "win-win:" making sustainable consumption sustainable.
Current opinion in psychology · 2022
Exploring how product descriptors and packaging colors impact consumers' perceptions of plant-based meat alternative products.
Appetite · 2021
Latest funding
- $37,598
How illusion of control helps lower-socioeconomic status consumers cope with resource scarcity
SSHRC · 2015 · Principal investigator
4 publications.
On the role of scarcity in marketing: Identifying research opportunities across the 5Ps.
Roux C, Goldsmith K, Cannon C
De-stigmatizing the "win-win:" making sustainable consumption sustainable.
Goldsmith K, Roux C, Tezer A, Cannon C
Exploring how product descriptors and packaging colors impact consumers' perceptions of plant-based meat alternative products.
Sucapane D, Roux C, Sobol K
Understanding the relationship between resource scarcity and object attachment.
Goldsmith K, Roux C, Cannon C
How illusion of control helps lower-socioeconomic status consumers cope with resource scarcity
Principal investigators: Roux, Caroline
Keywords: (1) Resource scarcity; (2) Socioeconomic status; (3) Illusion of control; (4) Luck beliefs; (5) Religious beliefs; (6) Coping mechanisms; (7) Consumer psychology; (8) Judgment and decision making; (9) Public policy
From public funding decisions: CIHR since 2008, NSERC since 1991 and SSHRC since 1998 with their latest competition results, the Canada Foundation for Innovation, Genome Canada, the Canadian Space Agency, Canada Research Chairs, the Fonds de recherche du Québec, Ontario research funding, Michael Smith Health Research BC, the Canadian Cancer Society, Heart & Stroke and Brain Canada.
Frequent collaborators
- Kamila Sobol and Caroline Roux: 1 shared paper
- Ali Tezer and Caroline Roux: 1 shared paper
- Other
Co-authors at Concordia University, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.
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Profile data last refreshed on September 28, 2026 from the university directory, publication records and public research funding records.