Katie Lafreniere, University of Alberta

Research

Read how they describe their research on their University of Alberta profile.

Latest papers

Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth
Journal of Marketing · 2026 · first author
(Known vs Not Known) * (One vs Three) - 2
2026
Effects of Moral Claims on Charitable Support for the Stigmatized
Journal of Nonprofit & Public Sector Marketing · 2024

All 21 publications

21 publications.

01

Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth

Katherine C. Lafreniere, Sarah G. Moore, Mohamad Soltani

Journal of Marketing2026First authorOpen Access

DOI: 10.1177/00222429251408347

02

(Known vs Not Known) * (One vs Three) - 2

Bijit Ghosh, Katherine C. Lafreniere, Olya BRYKSINA

2026Open Access

DOI: 10.17605/osf.io/yun8r

03

Effects of Moral Claims on Charitable Support for the Stigmatized

Robert J. Fisher, Katherine C. Lafreniere, Ernan E. Haruvy

Journal of Nonprofit & Public Sector Marketing20242 citations

DOI: 10.1080/10495142.2024.2408569

04

#WhyIDidntReport my sexual violence and its effect on social support

Nguyet Luu, Tanya Drollinger, Katherine C. Lafreniere

Culture Health & Sexuality20241 citationsSenior author

DOI: 10.1080/13691058.2024.2411396 PMID: 39368964

05

Word-of-Mouth and Consumer Psychology

Katherine C. Lafreniere, Sarah G. Moore

Cambridge University Press eBooks20231 citationsFirst author

DOI: 10.1017/9781009243957.020

06

Should Reviewers and Website Moderators Censor Swearwords in Reviews? An Abstract

Katherine C. Lafreniere, Sarah G. Moore

Developments in marketing science: proceedings of the Academy of Marketing Science20231 citationsFirst author

DOI: 10.1007/978-3-031-24687-6_155

07

The Power of Profanity: The Meaning and Impact of Swear Words in Word of Mouth

Katherine C. Lafreniere, Sarah G. Moore, Robert J. Fisher

Journal of Marketing Research202247 citationsFirst authorOpen Access

DOI: 10.1177/00222437221078606 PMID: 41923919

08

How online word‐of‐mouth impacts receivers

Sarah G. Moore, Katherine C. Lafreniere

Consumer Psychology Review2019106 citationsSenior author

DOI: 10.1002/arcp.1055

09

Enhancing Existing Communication Channels for Large-Scale Health Interventions: Making Every Contact Count in the United Kingdom

Katherine C. Lafreniere, Andy McArthur

Springer texts in business and economics20191 citationsFirst author

DOI: 10.1007/978-3-030-13020-6_16

10

Social Marketing in Action - Vancouver Aquarium and World Wildlife Foundation’s Great Canadian Shoreline Cleanup: Increasing Volunteerism by Targeting Social Networks

Debra Z. Basil, Gonzalo Díaz Meneses, Michael D. Basil, Katherine C. Lafreniere

2019Senior author

Frequent collaborators

Marketing, Business Economics and Law
Marketing
Dhillon

Co-authors at University of Alberta, colored by department. Thicker lines mean more shared papers; select anyone to open their profile and their own map.

Sarah Moore

Marketing, Business Economics and Law

6 shared papers, latest 2026

Ernan Haruvy

Marketing

1 shared papers, latest 2024

Write to this professor

A short, specific email works best. This draft uses one of their recent papers; replace the parts in brackets with your own details before sending.

Applying for

Paper to mention

Subject: Prospective PhD student Dear Professor Lafreniere, My name is [your name], and I am a [your current degree or role] at [your institution]. I am applying for a PhD position starting in [term and year]. I read your paper "Giving Thanks: How Managers Should Respond to Compliments in Positive Word of Mouth" (2026), and it connects closely to my own work on [your research topic]. [One or two sentences on what you did and what you learned.] Are you accepting new PhD students for [term and year]? I have attached my CV and transcripts, and I would be glad to talk at a time that suits you. Thank you for your time. Kind regards, [your name]

Katie Lafreniere